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The Culturally Customized Web Site: Customizing Web Sites for the Global Marketplace |  | Authors: Nitish Singh, Arun Pereira
Publisher: Butterworth-Heinemann
Category: Book
List Price: $41.95
Buy New: $29.98
as of 7/31/2010 15:26 MDT details
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Seller: RepTextbooks
Rating:  4 reviews
Sales Rank: 604214
Media: Paperback
Edition: 1
Pages: 176
Number Of Items: 1
Shipping Weight (lbs): 0.8
Dimensions (in): 9.5 x 6.3 x 0.4
ISBN: 0750678496
Dewey Decimal Number: 380
EAN: 9780750678490
ASIN: 0750678496
Publication Date: April 20, 2005
Availability: Usually ships in 1-2 business days
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Product Description
In The Culturally Customized Web Site, Nitish Singh and Arun Pereira focus on cultural aspects of international website design, honing in on three objectives:
* First, to present a review and survey results on standardization/localization issues on the web
* Second, to present a scientifically tested framework to design culturally adapted international websites, and provide marketers and web designers with practical web localization tools
* Third, to show readers the power and effectiveness of culturally customized websites
This is the first book to address the issue of website standardization, localization-or what the authors refer to as "cultural customization". Little evidence has been accumulated to show whether international consumers prefer to browse and buy from standardized global websites or websites adapted to local cultures. The Culturally Customized Web Site provides insights into whether the web is a culturally neutral medium of communication or a medium impregnated with cultural values. Also presented is empirical evidence as to whether local consumers prefer standardized websites or websites adapted to their culture.
Visit www.theculturallycustomizedwebsite.com
* The first book to offer a scientifically developed and validated theoretical framework to culturally customize web sites
* Offers practical guidelines to marketing professionals in the international marketplace and challenges the practice of a standardized approach to global e-marketing
* Provides illustrative examples of the power of culture in influencing web browsing and online buying behavior
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| Customer Reviews:
 A Must Have June 15, 2006
WineLuver (CA, USA)
1 out of 3 found this review helpful
The Culturally Customized Web Site is a must have for all web designers. Whether you are a first-timer, or an old pro, The Culturally Customized Web Site will have what you need. All too often, we forget that our sites are not being viewed only by Americans, and The Culturally Customized Web Site reminds us of this. It gives us the cultural know-how needed to create an effective localized site. Praise to Singh and Pereira for showing us the way!
EXCELLENT! June 18, 2006
J. May (Boston, MA)
1 out of 3 found this review helpful
An enlightening book! To take advantage of a world that is "flat", businesses must comprehend the powerful role culture plays in shaping tastes and preferences. To start, check out www.theculturallycustomizedwebsite.com and do the Cultural IQ test!
I found the following to be an eye-opener. When asked to visualize the following: "A lady dressed in white at a place of worship", a majority of westerners visualized a bride at the altar, whereas a majority of easterners visualized a widow in prayer!! White, it seems is worn by widows in many parts of asia, not by brides. Be careful of the choice of color and images on your web site!
The finer points of web site globalization January 30, 2007
Liam A. Gallagher Consultoria (Sao Paulo, Brazil)
0 out of 2 found this review helpful
This work gets under the skin of the web site globalization industry. Highly recommended for students of international marketing, and extremely rich in references. Nitish Singh and Arun Pereira get down to the nitty-gritty of numbers, colors and other cultural aspects of web site globalization. They present an enormous wealth of well researched material, sprinkled with pearls of wisdom, in a very readable book.
 let me see . . . April 26, 2006
Onetitfemme (USA/NY)
6 out of 25 found this review helpful
I give these guys a 2 stars rating for being interested in some highly overseen theme.
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As a way to explore a little bit the authors' presentation of this topic in 176 pages, which amazon "suggested" to me, I simply went to their web site (theculturallycustomizedwebsite.com) and clicked on "test your cultural IQ".
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what did I get? a blank page "suggesting" to me download the flash plugin in order to watch some flash crud!!!
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I wonder whose IQ (cultural, technical, ...) needs testing and I will stop now.
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