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How to Open a Financially Successful Coffee, Espresso & Tea Shop: With Companion CD-ROM |  | Authors: Elizabeth Godsmark, Lora Arduser, Douglas R. Brown
Publisher: Atlantic Publishing Group Inc.
Category: Book
List Price: $39.95
Buy New: $19.96
as of 7/31/2010 15:41 MDT details
You Save: $19.99 (50%)
New (31) Used (18) from $18.75
Seller: poloxixi
Rating:  11 reviews
Sales Rank: 128416
Media: Paperback
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 8 x 5.3 x 0.8
ISBN: 0910627312
Dewey Decimal Number: 647.95068
EAN: 9780910627313
ASIN: 0910627312
Publication Date: July 30, 2004
Availability: Usually ships in 1-2 business days
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| Features:
| • | ISBN13: 9780910627313 | | • | Condition: New | | • | Notes: BUY WITH CONFIDENCE, Over one million books sold! 98% Positive feedback. Compare our books, prices and service to the competition. 100% Satisfaction Guaranteed |
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Product Description
The explosive growth of the coffee shops across the country has been phenomenal. Few people realize coffee is now the largest food import to the United States. There is money to be made on those beans. Here is the manual you need to cash in on this highly profitable segment of the food service industry. This new book is a comprehensive and detailed study of the business side of the specialty coffee and beverage shop. This superb manual should be studied by anyone investigating the opportunities of opening a coffee cafe, tea shop or coffee kiosk. If you enjoy meeting people and love coffee, this may be the perfect business for you, but keep in mind Specialty coffee retail looks easy, but as with any business, looks can be deceiving. This complete manual will arm you with everything you need including sample business forms, leases, and contracts; worksheets and checklists for planning, opening, and running day-to-day operations; sample menus; coffee drink recipes; inventory lists; plans and layouts; and dozens of other valuable, time-saving tools of the trade that no coffee entrepreneur should be without. While providing detailed instruction and examples, the author leads you through finding a location that will bring success, learn how to draw up a winning business plan (The Companion CD-ROM has the actual business plan you can use in MS Word TM), how to buy and sell a coffee shop, basic cost control systems, profitable menu planning, sample floor plans & diagrams, successful kitchen management, equipment layout and planning, food safety & HACCP, successful beverage management, legal concerns, sales and marketing techniques, pricing formulas, learn how to set up computer systems to save time and money, learn how to hire & keep a qualified professional staff, brand new IRS tip reporting requirements, managing and training employees, generate high profile public relations and publicity, learn low cost internal marketing ideas, low and no cost ways to satisfy customers and build sales, learn how to keep bringing customers back, accounting & bookkeeping procedures, auditing, successful budgeting and profit planning development, as well as thousands of great tips and useful guidelines. The manual delivers literally hundreds of innovative ways demonstrated to streamline your business. Learn new ways to make your operation run smoother and increase performance. Shut down waste, reduce costs, and increase profits. In addition operators will appreciate this valuable resource and reference in their daily activities and as a source of ready-to-use forms, web sites, operating and cost cutting ideas, and mathematical formulas that can be easily applied to their operations. The Companion CD-ROM contains all the forms in the book as well as a sample business plan you can adapt for your own use.
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| Customer Reviews:
Showing reviews 1-5 of 11
Highly Recommended April 11, 2006
Book Woman (Southeast)
10 out of 14 found this review helpful
While adoring coffee or tea may help, it is not enough to make your new coffee and tea business an instant success. This reference book, written by successful authors Elizabeth Godsmark, Lora Arduser and Douglas Brown, should be your starting point. The predictable chapters are here - inventory and labor cost control, location assessment, public relations and bookkeeping - but there are also tidbits of information not found in similarly marketed guides. These include Internet marketing strategies, the pros and cons of buying a franchise and strategies for recruiting and retaining skilled employees. The personnel section is particularly helpful as employees are often the cornerstone of success, especially in a business where exemplary customer service is imperative. If you are not familiar with beverage and food service operational details, you will want to make it a priority to bookmark chapters 5 & 6 as they provide helpful hints on selecting gourmet coffee, choosing appropriate equipment - such as grinders, espresso machines and steamers - and a quick "cheat sheet" on tea types. On the included CD-ROM you will find a sample business plan for "Cupa Joe", as well as pertinent business forms and a coffee and tea shop supply list. This book is easy to read, offers invaluable tricks of the trade and helps prepare you for the rewarding task of opening your own coffee and tea shop. Highly recommended.
A Fascinating Start May 8, 2006
Lindsay Zortman (Vermillion, South Dakota)
14 out of 23 found this review helpful
"HOW TO OPEN A FINANCIALLY SUCCESSFUL COFFEE, ESPRESSO & TEA SHOP" by Elizabeth Godsmark, Lora Arduser and Douglas R. Brown.
Coffee is a huge industry across the country and around the world. In the introduction of "How to open a financially successful coffee, espresso & tea shop" the authors point out that the coffee industry is a $5 billion industry, which is growing more and more every year.
Anyone who is interested in starting his or her own coffee, espresso, or tea shop is going to be fascinated in this book. The authors start at the beginning with developing a business plan. The give examples and even offer a CD program that has preformatted documents. Licenses, business name, choosing suppliers, and equipment requirements are all discussed in the opening chapters.
Many aspects of running a successful coffee, espresso & tea business are discussed throughout this book. The authors have done a tremendous job in giving an introduction to opening this type of business. They talk about profit planning and advertising, as well as choosing the best equipment and managing your operating costs.
Without a doubt this is a definite must have book for anyone even thinking about starting this kind of business. The author's are able to skillfully introduce all the major concerns with opening a coffee, espresso & tea business. They provide a wealth of information that will help clarify a person's views of what is actually required to open, operate, and run a financially successful coffee, espresso & teashop.
Good so far... November 15, 2009
Carla J. Ralston (Brookfield, MO USA)
1 out of 3 found this review helpful
I have just started reading How to Open a Finacially Successful Coffee, Espresso & Tea Shop and am only on page 33, but wanted to make a comment before I forget or don't have time to make my final assessment of the book. Most of what I've read so far is almost exactly as what is in the book FabJob Guide to Become a Coffee House Owner (FabJob Guides) by Tom Hennessy - word for word! I'm sorry I wasted my money, but the book was downloadable, and I couldn't wait to delve into learning. If you can wait a few days for delivery, save your money and buy this book as it is a bit more in depth and expands on the same points.
Really helpful April 19, 2006
Jennifer M. Wilson
5 out of 10 found this review helpful
Organized in a simple to comprehend and use manner, this book is likely to be beneficial to anyone who is thinking about opening a coffee or tea shop. It starts by helping to clarify the all important business plan. Chapters follow a logical sequence which helps someone who is new to the business to fully understand everything that is involved.
This book helps the reader prioritize all of the different steps that are needed in order to begin a thriving business. It covers the basics of buying the product, equipments, and how to figure out pricing of the items. CD-ROM is choked full of many different forms which are needed in order to run the business smoothly.
The book also completely covers the basics which are needed in any business, including employees, customers, marketing strategies, bookkeeping, and laws and regulations. Easy to read and simple to follow, this book will help anyone who wants to start a coffee or teas shop.
great book, shipped very quickly January 18, 2008
Marina Smith (new york)
1 out of 5 found this review helpful
This book is great and doesn't treat you like a "dummie".....it
was delivered much quicker than I expected. Excellent!
Showing reviews 1-5 of 11
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